For an industry that relies heavily on the first-mover advantage to stay ahead of the competition, Celcom firmly believes that being late is better than never.
The launching began with much excitement, as Celcom's Director of Marketing; Zalman Aefendy Zainal Abidin took the stage to showcase the already familiar iPhone 4. "We Saved the Best for Last” quipped Mr Zalman as an early response to the main question in the attendees’ minds; "Why so late?"
From my market information, main reason for the delay is because initially the negotiation with Apple is not in favor to Celcom. Furthermore, Celcom prefer Blackberry over iPhone. They just don’t want to be at the mercy of Apple.
However, Apple’s branding is too much to avoid. Celcom customers have churned to Maxis and Digi who have been offering iPhone packages. In addition, with the Mobile Number Portability (MNP), a Celcom customer don’t have to worry of changing their 019 or 013 number.